Koravi — From WhatsApp chaos to a 4× revenue line

THE CHALLENGE

What was breaking before InboxChange

Founder was personally replying to product enquiries from a personal WhatsApp, often at midnight. Inbox was a chaos of seven team members all forwarding screenshots of customer messages to a shared Google Group.
Shopify was sending email-only abandoned checkout reminders. Email open rates were ~14%; the team knew the same message on WhatsApp would convert better but had no way to wire it.
No visibility into which customer service rep handled what. Repeat customers got conflicting answers from different reps. Refund requests would routinely get lost.
Cash flow was opaque — they knew monthly Shopify revenue but had no margin number per channel, no idea if WhatsApp Marketing was paying for itself.

WHAT WE BUILT

The fix, deployed in 5 months

Migrated from personal WhatsApp to InboxChange's multi-agent inbox connected via Meta Cloud API. All inbound messages now route to a shared queue with assignment, tags, and internal notes.
Wired Shopify connector to InboxChange. Enabled 4 recipes: Order confirmation (instant), Shipped tracking, Abandoned checkout (3-message drip), and 30-day reorder reminder.
Built three drip sequences for new customer onboarding, post-purchase review request, and VIP loyalty (3+ orders) using the visual flow editor.
Set up the Knowledge Base with 14 entries covering sizing, fabric, return policy, COD availability, and delivery times — Gemini answers free-text questions in 2 seconds.

"We went from 'WhatsApp is a chore' to 'WhatsApp is our highest-converting channel' in less than a quarter. The 30-day reorder automation alone pays for the platform 8× over."

KO

Anjali Mehrotra

Founder, Koravi

TAKEAWAYS

Lessons for other operators in the same situation

Stop using personal WhatsApp the moment your team is bigger than 1 person — every founder we've seen waits too long
Abandoned checkout on WhatsApp is your single highest-leverage automation if you're on Shopify; install it on day 1
The 30-day reorder reminder works best if your AOV products are consumables (apparel buyers reorder rarely, so we modified it to seasonal)

More brands shipping real results on InboxChange

EXPLORE NEXT

Where to go from here

See the WhatsApp product →

Cloud API, drag-drop sequences, LLM chatbot, click tracking. The full toolset Koravi ships with.

Pricing that scales →

Plans from ₹1,499/month. 30-day free trial. No setup fees, no per-seat surprises.

Read the blog →

55+ tactical articles on broadcasts, sequences, chatbot design, agency operations and more.

Talk to a founder →

30-minute strategy call, no sales pitch. We've worked through 1,000+ brand setups.

From WhatsApp chaos to a 4× revenue line

What was breaking before InboxChange

The fix, deployed in 5 months

Lessons for other operators in the same situation

More brands shipping real results on InboxChange

Aesthetex Studio

Royal Estate

Naturnest

Where to go from here

See the WhatsApp product →

Pricing that scales →

Read the blog →

Talk to a founder →

Ready to be the next case study?